Spring 2026 Digital Marketing Competition Winners Announced

April 13, 2026 – We are proud to recognize the winners of the Spring 2026 Digital Marketing Competition following Sunday’s live finals event. This semester featured an exceptional lineup of teams from Bryant University, MCCI Business School in partnership with IAE Angers, Mississippi State University, Rutgers University New Brunswick, University of San Diego, and Western Michigan University. Each team delivered a creative, strategic, and thoughtfully developed digital marketing plan that captured the judges’ attention and identified new target audiences.

The winning team from Western Michigan University showed a strong understanding of a new target audience, a well-developed digital strategy, clear problem-solving, and a practical approach to driving measurable results for a real-world client. We congratulate George LaForce, Medina Azzokari, Storm Rowles, Brooke Ricketson, and Dr. Scott Cowley on an outstanding performance, and we thank all participating teams for once again raising the bar.

“It was a privilege to have Frozen Garden serve as the case study for this challenge. After running this business for over 10 years, getting a fresh perspective from these students was invaluable. I was impressed with the overall quality of the marketing plans and was able to pull useful bits of information from every single pitch we reviewed. We are excited to start immediately executing on the new B2B target market strategy developed by the winners. We are so thankful to have been included and to walk away with so many great ideas..”

Allyson Straka, Chief Smoothie Maker at Frozen Garden

TOP TEAMS

FIRST PLACE: Team LaForce – Western Michigan University (U.S.)

SECOND PLACE: Team O’Shea – Bryant University (U.S.)

THIRD PLACE: Team Rahajary – MCCI Business School in partnership with IAE Angers (Mauritius/France)

In addition, sponsors from the Barbauld Agency and PNW’s College of Business provided specialty awards:

H. DAUBEK AWARD (Sponsor – Barbauld Agency):

Leila Alvarado – Mississippi State University (U.S.)

WHAT’S TRENDING AWARD (Sponsored – Purdue Northwest’s College of Business):

Team Ham, “Dark Mode” – University of San Diego (US)

For further details on the Digital Marketing Competition, visit:  www.DigitalMarketingCompetition.com

For questions about the competition, please contact:

Matt Hanson
2200 169th St, Anderson 382
Hammond, IN 46323
Phone: 219-613-8104
Email: WinBig[at]DigitalMarketingCompetition.com