How The Competition Works

Register for the Competition

Get Registered

Gather a team of 2-4 undergraduate students and submit your intent to participate. Once received, we'll provide you with this year's Digital Marketing Competition's case study which is released August 15th, 2020.

Submit Your Round 1 Video

Round 1: Video Pitch

Once your team has finished your digital marketing strategy for the client, you'll produce an 8-minute video summary of the campaign to be judged by industry professionals. All entries are due by November 1st, 2020.

Final Presentation to the Client

Finals: Live Presentation

Five teams from across the nation will be selected to present live to the client in December. Prizes for first through third place include the coveted blue DMC trophy and monetary prizes of $1,000, $500, and $250.

Judging Criteria

25

Research

Primary and secondary research findings.

30

Owned Strategy

Strategy for owned assets (website, social, etc.).

30

Paid Strategy

Paid placement strategy (paid search, social advertising, etc.)

15

Media & Evaluation

Scheduling, budgeting, and evaluation methods.

Why Your Students Should Participate

Professor Chilabato, Johnson & Wales University

Hear from Professor Chilabato as he shares his insights as one of the five finalists in the 2019 Digital Marketing Competition.

The Industry is Talking

"The DMC is leading the way to ensure that today's students become tomorrow's successful leaders in the digital space."

Mike Buchler

Mike Buchler Digital Sales Manager @ WTHR-TV

The Industry is Talking

The value of the DMC in today's market, teaches students how important SEO, PPC, and online brand growth is and how it can be applied to real-life scenarios.

Kaspars Brencans

Kaspars Brencans CEO @ Best PPC Marketing

The Industry is Talking

Finally there is a national digital competition for colleges. With so much demand in the job market, it gives students concrete expriences beyond textbooks and makes their resumes stand out from the crowd. With experiences like this, students can confidently answer the "tell me about yourself" question and convey real value to hiring managers.

Aaron Storer

Aaron Storer Paid Search Analyst @ Spark Foundry

Competition Sponsors