News

Competition Rules

Important Dates/Deadlines

  • Aug. 15, 2019 – Case Study Released (Released early on Aug. 9th)
  • Nov. 1, 2019 – First Round Video Due by 5:00 P.M. (CST)
  • Nov. 10, 2019 – Finalists Announced
  • Dec. 6, 2019 – Finalists Reception
  • Dec. 7, 2019 – Finals On-Site Competition with Client

Eligibility

  • The Digital Marketing Competition (DMC) is open to all undergraduate students in all countries.
  • Undergraduates for the 2019 DMC is defined as those that are currently enrolled in any (online, 2-year, or 4-year) college/university from August 1st through November 10th.
  • Each student team consists of only two to four students, and must have an advisor of record. Advisors may oversee multiple student teams.
  • More than one team from a university can participate and multiple university teams can also make the finals.
  • All work must be performed by the students, but advisors can provide critiques.

Communication

  • Students and advisors must not contact the client or their customers through any means of communications (i.e. phone, email, social, etc.).
  • If your team has questions for the client, email them to winbig[at]digitalmarketingcompetition.com.
  • For any other questions, contact Matt Hanson at 213-302-6075.

Access to the Case Study

  • Student teams or advisors must first register via the “get registered” link above.
  • Once you’re registered, the competition will email you the password to gain access to the case study.
  • You can download the password protected case study here.

Client Provided Materials (i.e. Logo)

Logo with Tagline (JPG): View

Logo no Tagline (JPG):  View

Trifold (5.5 MB PDF):  View

Round 1: Video Pitch Submission

The first round of the competition consists of a single YouTube (uncut) video highlighting the team’s research findings, paid digital marketing strategy, owned digital strategy, and a high-level overview of the media placement and evaluation methods.

  • Video must be no longer than eight minutes in length.
  • Each video must begin with a title screen that includes the names of the 2-4 students and their advisor, however no university names or logos can appear in your video.
  • Uncut means videos must be filmed in one continuous shot.
  • Graphics and other video overlays can be used in the presentation video, but must not cover up the presenters or cut the presentation video in any way.
  • All videos will be judged by active industry digital marketing professionals and will have no ties to the university team presenting.
  • Judging is based on the rubric: 25% Research, 30% Paid Strategy, 30% Owned Strategy, and 15% Media/Evaluation.
  • Videos must be uploaded to YouTube as “unlisted” and the link must be submitted through this website by clicking here.
  • Round one videos are due no later than 5:00 CST on November 1st, 2019.
  • Five finalists will be selected and two alternate teams.

Final Round: On-Site Live Presentation to Client

Five national finalists will be selected to present in-person to the client at the White Lodging Professional Selling Lab 30-minutes outside Chicago in Hammond, Indiana. Each finalist will have 15 minutes to present their team’s research findings, paid digital marketing strategy, owned digital strategy, media placement, and evaluation methods. Immediately afterward, the client will have ten minutes to ask questions to each team.

Link to facility:  VIEW 3D MODEL

  • Each presentation must begin with a title presentation (i.e. Powerpoint) screen that includes the 2-4 student and advisor names, however no university names or logos can appear in your video.
  • Presentations must be 15 minutes or less.
  • Judges will consist of the key members of the client’s management team and by active industry digital marketing professionals.
  • Judging is based on the rubric: 25% Research, 30% Paid Strategy, 30% Owned Strategy, and 15% Media/Evaluation.
  • Monetary awards include: 1st place – $1,000, 2nd place – $500, and 3rd place – $250.
  • Blue DMC Trophies will be given to 1st, 2nd, and 3rd place teams, and special awards will be given for “Best Research/Strategy”, “Best Paid Strategy”, “Best Owned Strategy”, and “Best Media/Evaluation”.
  • Lodging for all finalists and their advisor will be provided by the client.
  • Each team will be recorded and the recording will be provided to their advisor.